Playful Prints, Exceptional Color - Crafted for Commercial Success
Penny is a Surface Pattern Designer with a BA in Textile Design from RMIT University in Melbourne, Australia. She has created playful patterns and designs for the textile, home, and fashion industries, working across Australia, the UK, and Sweden.
She has designed for well-known Swedish brands such as Borås Tapeter and Hemtex, and spent over a decade creating children's wear for the Swedish fashion brand Lindex, where her babywear range became the industry leader in Sweden. Today, she runs her own freelance studio, Penny Bernhardsson, where she continues to bring colorful ideas to life through surface pattern design and illustration.
Penny's designs are playful, charming, and whimsical, characterized by gentle color palettes and delightful illustrations. Her style blends Scandinavian minimalism with a joyful and friendly aesthetic, featuring soft shapes, illustrative characters, and nature-inspired motifs. Every pattern is thoughtfully balanced, creatively playful, and commercially appealing, making them ideal for children's products, textiles, and interior décor. Her designs radiate warmth, positivity, and attention to detail, showcasing her distinctive ability to combine artistic flair with market-ready sensibility. She is passionate about her work, thrives on new creative challenges, and loves collaborating on fun and meaningful projects. If you're looking for fresh ideas or a unique design perspective, Penny would love to hear about your vision!
